Summer body protein, Brah!

9c7bafede21cf0abe2d7c82b4dd57f8dThe panic is setting in. The last snowfall has come and gone. It’s about that time of year again when everyone suddenly realizes the warmth of spring & summer is upon us… aka we are no longer able to hide under our perfectly tailored pea coats and Kanye-inspired parkas. Some of us are realizing that as we pack away the puffer coats, the puffiness we’ve been experiencing is not solely due to the quality of the down in our coats.

We’ve been getting back in the gym like crazy, hitting our Soul Cycle classes regularly, and putting all of our faith in our best friend, protein ( and have been noticing a crazy difference) While calories, whole grains, and fats will always remain important nutrition buzzwords, it’s ALL about protein these days. As more and more consumers are realizing the need for increased protein in their diets, the retailers, food companies, and nutritional brands are answering the call, from Kellogs cereal to Quest Bars.  Screen Shot 2015-04-01 at 1.27.57 PM

While there are always “trends” in the food industry, protein has elbowed it’s way to the front of the room and is looking for its time to shine. While younger consumers are increasing protein to lean out, maintain energy and feel fuller for longer, we’re sure you’ve also heard your parents talking about how they found “this great Greek yogurt and it’s PACKED with protein!” as they are looking to increase protein intake for health reasons. Over this horribly long winter we’ve been experimenting with various protein packed products to help sculpt our Summer bodies and have rounded out the group to a select few. (Photo courtesy of Mens Health)

Take a peek at our favs and shop them, after the jump:

 

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