Heyday: Fitness For Your Face

Heyday Facials: The Lunchtime Workout For Your Face

by Jacob Bengal

If you are anything like me, facials were usually a splurge that was reserved for when I really wanted to treat myself to a day of pampered luxury, or someone else loved me enough to get me a gift card for one. I’m obsessed with skin care and learning just about everything I can about how to achieve perfect, dewy, glowing skin on the regular. So when I heard about a skin-care haven in New York that was revolutionizing the facial game, I had to check it out for myself before I became obsessed.

HeyDay, a facial company based in New York City, is here to answer all of our prayers, questions, and concerns while streamlining the facial process and making it easy to permanently add into our busy schedules (because doesn’t everyone deserve at least 50-minutes to themselves once a month?).

Co-founder and CEO Adam Ross wants to help educate you and I to create the skin of our dreams. He took the splurge-y, luxury connotation of a facial and kicked it to the curb, offering targeted treatments, lowered pricing, easy scheduling including an app, and stores that stay open longer to “respect the New Yorker’s schedule.”

Ross had the lightbulb moment while working in the beauty industry thinking, “there is not enough accessibility to professional skincare in this structurally challenged market.” He realized getting a facial and caring about your skin’s health should be as easy as booking your daily SoulCycle class. With a society that is so focused on health, wellness, and self-care, it should be a no brainer that we should be treating our skin with the same intense respect we give our bodies and life choices.

HeyDay offers three different facial experiences to choose from: a 30-minute express facial for $60, the classic 50-minute facial for $95, and the extended extra “me time” 75-minute facial for $135. You can also choose from “add-ons” that include peels, microdermabrasion, or light therapy for $35. There are currently three different locations, with their newest urban oasis opening on the Upper East Side. All locations are open from 8am-10pm on the weekdays and 9am-8pm on the weekends. Whatever you are doing in the city, they can certainly squeeze you in while running from a workout, meeting, or a lunch date.

To create an unforgettable experience each Skin therapist works with you to perfect your daily routine and help make sure that when you leave, the importance of skincare stays with you. During my experience (I was so excited, I took a picture of my routine line-up) my skin therapist went through some changes I should make to help clear up my acne. I left with the brightest, and visibly less red and irritated complexion I had ever seen, plus a plethora of products to help make sure I could keep it that way (or at least until I plan to visit again next month). A few minutes later I even received an email with a detailed list of all the products that were used during my facial, in case I wanted to purchase them at a later date.

Ross recommends that you receive a facial every month, since skin cells renew every 28 days or so. It is beneficial to get a deep clean to remove dead skin cells, extract the pesky spots, and hydrate and brighten your skin on a whole new level. He also stressed the long-term benefits of skincare health, and that the earlier you act to preserve your skin, the better results you will see. “We want to help our clients achieve the best version of themselves,” says Ross, “because better skin leads to better self-esteem.” I could not agree more Adam, and I am now officially obsessed.

HeyDay Nomad

1130 Broadway NYC

646-869-3601

www.ThinkHeyDay.com

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